Knickerbocker Wool “T” Baseball Cap Tired of repping the Knicks and their perennially losing record? Rep the Times instead with this holiday edition release.

Want an easy way to look like a sports fan? Wear your local team’s ball cap. Want to look like you’re educated? Wear one with your favorite Ivy League university’s logo. What about when you want to look like you keep up with current events from an actual trusted news source? Well, maybe you can do that by wearing the Knickerbocker Wool “T” Baseball Cap, a hat sporting the New York Times’ signature logo.

A part of Knickerbockers’ New York Times Holiday Collection, it’s an erstwhile standard baseball cap that you can wear with jeans and a sweater for a casual day around the city. Whether you’re an old-timer who still picks up a printed copy of the broadsheet every morning, a digital reader who consumes with coffee on your iPad Pro, or a dude who only gets your news from video, this thing lets you rep “the paper of record” anywhere you go.

The Knickerbocker Wool “T” Baseball Cap is an erstwhile standard ball cap, with a curved brim, a button on top, and a buckled strap in the back. It’s made entirely from wool sourced from Portugal, so you can wear it during the colder months to keep your noggin toasty. Instead of a sports team logo on the front panel, it gets the Times’ logo slapped on as an applique wool felt patch, so you can let people know you read the newspaper, keep up on current events, and care about what goes on in the world. Or something.

Around the back, it gets the Knickerbocker brand’s logo embroidered over the hole, along with the brand’s woven label on the sweatband. It comes in red and black colors. Aside from the hat, the collection also includes an intarsia knitted wool blend sweater with the same logo in front, in case you want to rep the Times but don’t like messing your styled hair up by wearing a hat over it.

The Knickerbocker Wool “T” Baseball Cap is available now, priced at $55.

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