Wilson & Willy’s Gunflint Trouser These relaxed-fitting canvas pants are designed for wearing like a rugged pair of denims. Treat them accordingly.


Looking for an alternative to your denim trousers that can stand up to heavy wearing while requiring minimal cleaning? You might be interested in adding Wilson & Willy’s Gunflint Trouser to your repertoire of casual pants.

The first pair of pants in the Minnesota-based outfit’s growing apparel line, the trousers are designed to be treated, pretty much, like a pair of jeans. As in, you abuse it during wear and wash only whenever necessary. In Wilson & Willy’s own words, the pants need to be “worn heavily and washed lightly,” with the outfit recommending you avoid machine washing for as long as possible to maintain the original rigid finish. If you get it soiled, they recommend spot cleaning with a rag and simply hanging to dry.


Wilson & Willy’s Gunflint Trouser is made from 10.75-ounce 1×1 selvedge cotton canvas that’s sourced from Cone Mills. It’s indigo-dyed, which gives it that jeans-like appearance, with a standard five-pocket design for seamlessly blending in with your everyday activities. Features include a classic fit (so it’s more relaxed than tailored), horn button fly, buttoned back pockets, SB Foot leather patch, and screen-printed pocketing label. Each one is cut, sewn, stamped, and labeled in the USA.


Available directly from Wilson & Willy’s, the Gunflint Trouser is priced at $190.