Bigsofti Portable Camera Light Designed to fit in your pocket, this rectangular light adds soft and bright illumination to your selfies, Instagram stories, and more.

A soft bright light can make a world of difference to how you appear in photos and videos, which is why it’s always a good idea to find a well-lit space when taking those Instagram selfies. Problem is, you’re not going to go through the trouble of carrying one of those large lighting accessories in your everyday endeavors. Heck, you probably won’t even bother taking one of those smaller but awkwardly-shaped light accessories. Fortunately, you won’t have to, since you carry the Bigsofti instead.

A small rectangular light that can mount on phones, cameras, and other gear, it gives you an easy way to add proper lighting to any scene in a pinch. Whether you want to reduce grainy noise in your nighttime photos, avoid blurring in your footage, or just want to make yourself easy to see onscreen the next time you post an Instagram story, this thing ensures you have the right equipment to make that happen.

The Bigsofti consists of a small lighting device that measures 4.3 x 2.1 inches (length x height) and weighs just 2.6 ounces, making it around the same size as smartphones back when they made them in more compact dimensions. According to the outfit, it’s designed to provide a bright, soft light into any scene, ensuring it wraps gently around the face, evens out skin tone, and diffuses any hard shadows. It uses over 60 high-CRI bicolor LEDs, by the way, although they don’t have the final lumen rating yet, as they’re currently in the process of fine tuning the diffusion panel. Their prototype unit, though, looks really good.

At the size, this isn’t the kind of light you’ll use to illuminate a large scene for your amateur filmmaking efforts. Instead, this is the kind that will be ideal for illuminating both photo and video selfies, as well as webcam feeds and all sorts of video footage taken inside tight spaces, such as when you’re filming people inside a car.

The Bigsofti has a half-cylinder material at the bottom, which you can use to attach any of three mounting accessories onto it. There’s a cold shoe attachment for mounting it on traditional cameras (it has a standard thread for mounting into tripods and light stands, too), a small stand with an adhesive bottom for mounting it on non-camera gear (you can mount it on your car’s dashboard, for instance, when filming inside the ride), and a universal clip that can clamp it down onto smartphones, tablets, and laptops, among other items. It also has a 1/4

It comes with three brightness levels (low, medium, and max) and three color settings (daylight, tungsten, and mix), so you get some flexibility with the kind of illumination you can get with the accessory. According to the outfit, it can run for around 95 minutes on maximum brightness, 140 minutes on medium, and 240 minutes on low. The onboard battery can recharge after being plugged in to an outlet for two hours.

A Kickstarter campaign is currently running for Bigsofti. You can reserve a unit for pledges starting at $59.

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